“Cereal Lips” :15
Deutsch, Inc: Agency
Greg DiNoto: Chief Creative Officer
Bernie Hogya: Group Creative Director
Jeremy Bernstein: Group Creative Director
Karyn Pascoe: Group Creative Director
Luke Hughett: Associate Creative Director
Sean Lee: Associate Creative Director
Lauren Ziffer: Producer
Eric Wareheim: Director
Kyle Brown: Editor
Steve Rosen: Sound Design
In our culture of protein-hounding, MilkPEP wanted to remind America that Milk has protein, too. Always has. We gave them Protein Fight Club: a world where milk goes up against other breakfast foods—some with more protein, some with less—to show that milk has a drinkable, pourable protein of its own.
We were mildly enthused to be able to partner with director Eric Wareheim on these. And at last count, the campaign has more than 3 million views on YouTube.